Data Collection Methods Online/web  Online Panel CATI Telephone Mall Recruit IVR Mail Focus Groups    Standard Groups    Mini Groups    Tele-Groups Individual Interviews    PIDI (Personal In-Depth)    TIDI (Telephone In-Depth) Advanced Statistical Methods Descriptive Methods Factor Analysis Cluster Analysis (Segmentation) Canonical Correlation Perceptual Mapping   Predictive Methods Multiple Discriminant Analysis Multiple Regression Conjoint Scaling (Mononova) Simulation Models