Typical Marketing Issues What does the target audience know about my company, product, service? Is my company, product, service positioned to maximum advantage? How is my company, product, service perceived vs. competition? How effective is my advertising in building awareness and trial? How can I know in advance if my marketing plan is working?  How satisfied are my customers vs. competition? How well does my company, product, service perform vs. competition? Does my product, service pricing leave money on the table? How impactful is my product's packaging vs. competition? Is my company, product, service getting its share of heavy buyers? What unfilfilled customer needs can my company, product, service satisfy? What vulnerabilities does my company, product, service have to work on?