Welcome to USA/DIRECT A full-service market research company providing global support to Marketing, Advertising, Public Relations, Direct Marketing and R&D based on over 25 years' Fortune 500 experience.  Consultation to companies without an internal research department.  Proposals specify the most time-and-cost-efficient means for reliably achieving study objectives.  Company enjoys longterm reputation for clarity, creativity and service excellence. USA/DIRECT offers the complete range of research for new and established products and services, conducting online, telephone and personal studies among consumers, professionals and business executives.  Projects include market studies to determine areas of opportunity, concept and product testing, test market research, brand and advertising tracking, customer satisfaction benchmarking and tracking, repositioning, rebranding, corporate image and issues of public importance.  Healthcare Professional Online Omnibus A quick-turnaround, cost-effective, weekly online research tool facilitating custom surveys targeted to U.S. physicians, dentists, nurses, pharmacists and allied healthcare professionals.  Target from an opted-in panel of 70,000+ healthcare professionals in over 30 specialties and 700 subspecialties.  Client selects target sample, sample size, survey length and field timing.  Results in 3-5 days. Market Opportunity/Branding Studies Advanced statistical techniques are employed to identify market gaps, factors which drive market dynamics and to predict the impact of market changes including new company or brand positionings, new product introductions, competitive entries and pricing shifts. Early-Warning Brand/Advertising Tracking System  A customized brand and advertising consumer tracking program designed to analyze the progress of key consumer events prerequisite to achieving sales or sales growth.  The system pinpoints areas of concern well in time to take corrective action, helping to avoid unpleasant sales surprises as much as 6-12 months in advance and identifies brand strengths which can be capitalized upon.  Customer Satisfaction Benchmarking and Tracking Continual feedback from customers is essential for a company to develop an understanding of how to improve its product or service offerings.  All measures taken by USA/DIRECT are designed relative to major competition in order to determine their true importance in the marketplace.  A complete picture of what drives the consumer is gained by drawing comparisons between new triers, repeaters and lost customers. Low-Incidence Studies As the company which first marketed a practical approach to low-incidence sampling years ago, much expertise has been gathered in this critical area which helps clients to effectively reach and survey a wide variety of often difficult-to-reach target consumers. Database Development As a service to Direct Marketers, customer marketing databases are regularly updated and enhanced via primary research methodologies to help fine-tune segmentation in order to attain maximum targeting efficiency. Contact: Guy Parker Tel: 973 726 8700 info@usadirectinc.com