USA/DIRECT, Inc.    USA/DIRECT is a full-service research company incorporated in 1991 based on client-side Madison Avenue and Fortune 500 executive experience, serving the Marketing, Advertising and Public Relations community.  Working closely with client project teams, we provide the proactive, creative support required to develop, execute and bring projects to a successful conclusion.  USA/DIRECT has been awarded the Marketing Research Association's highest "Expert" Rating. Services include up-front consultation, study and questionnaire design, programming, hosting, data collection (online, phone and personal), tabulation, coding, advanced statistical support, written analysis and post-study consultation.  Audiences include consumers, professionals, executives and the general public. We speak Spanish and work closely with companies attempting to gain entry and acceptance of their goods and services among the important U.S. Hispanic market segment.   The company has depth of experience across a wide range of product and service fields.  Areas of specialization include healthcare, pharmaceutical, weight loss, personal products, package goods, cosmetics, hospitality, travel and tourism, electronics, insurance and financial services.   USA/DIRECT encompasses the full range of market research activities including studies to determine new areas of opportunity, rebranding, concept testing and advertising development, campaign tracking, competitive customer satisfaction, lost customer research, competitive corporate image, public opinion polling and studies of issues of public importance. Medical Studies Surveys are conducted among physicians (all specialties and subspecialties), dentists, nurses, pharmacists, nutritionists, allied healthcare professionals, veterinarians, ailment sufferers, Rx and OTC users. Market Opportunity/Branding Studies Advanced statistical techniques are employed to identify market gaps, factors which drive market dynamics and to predict the impact of market changes including new company or brand positionings, new product introductions, competitive entries and pricing shifts. Early-Warning Brand/Advertising Tracking System  A customized brand and advertising consumer tracking program designed to analyze the progress of key consumer events prerequisite to achieving sales or sales growth.  The system pinpoints areas of concern well in time to take corrective action, forecasting potential downturns as much as 6-12 months in advance and identifying brand competitive strengths.  Customer Satisfaction Benchmarking and Tracking Continual feedback from customers is essential for a company to develop an understanding of how to improve its product or service offerings.  All measures taken by USA/DIRECT are designed relative to major competition in order to determine their true importance in the marketplace.  A complete picture of what drives the consumer is gained by drawing comparisons between new triers, repeaters and lost customers. Database Development Customer marketing databases are updated and enhanced via primary research methodologies to fine-tune segmentation for maximum targeting efficiency. Contact: Guy Parker USA/DIRECT, Inc. 3 Madison Drive Ogdensburg, NJ 07439 T: 973 726 8700 F: 973 209 0082 gparker@usadirectinc.com