Welcome to USA/DIRECT In the current, severe global economic downturn, it has become imperative for the further development of many companies across virtually all fields to obtain a quick, accurate and cost-effective understanding of the primary factors causing customer attrition while at the same time attempting to determine the influences which would most likely stimulate increased new customer influx.  USA/DIRECT, a research firm based on decades of hands-on, client-side Madison Avenue and Fortune 500 market research and marketing background is uniquely qualified to respond with the speed, creativity, flexibility and depth of experience required to provide critical customer feedback in time for implementation of effective marketing action.  USA/DIRECT has been awarded the Marketing Research Association's highest PRC "Expert" Rating. Global support is provided to the Marketing, Advertising and Public Relations industries. Services include up-front consultation, study and questionnaire design, programming, hosting, data collection (online, phone, personal), tabulation, coding, statistical testing, written analysis and post-study consultation.  Audiences include consumers, professionals and business executives.  The company has depth of experience across a wide range of product and service fields. Client support is provided solely by fully-experienced research professionals. Every project, large or small, receives the same meticulous attention in design, execution and analysis.  All proposals specify the most time-and-cost-efficient means to reliably achieve study objectives.  USA/DIRECT also provides consultation and full-service support to organizations which do not have an internal research function. USA/DIRECT offers the complete range of studies for new product development and established brand repositioning including market studies to determine new areas of opportunity, branding, concept and product testing, test market research, national category tracking, customer satisfaction benchmarking and tracking, corporate image and issues of public importance. Healthcare Surveys are conducted globally among physicians (all specialties and subspecialties), dentists, nurses, pharmacists, nutritionists, allied healthcare professionals, veterinarians, ailment sufferers, Rx and OTC users. Market Opportunity/Branding Studies Advanced statistical techniques are employed to identify market gaps, factors which drive market dynamics and to predict the impact of market changes including new company or brand positionings, new product introductions, competitive entries and pricing shifts. Early-Warning Brand/Advertising Tracking System  A customized brand and advertising consumer tracking program designed to analyze the progress of key consumer events prerequisite to achieving sales or sales growth.  The system pinpoints areas of concern well in time to take corrective action, helping to avoid unpleasant sales surprises as much as 6-12 months in advance and identifies brand strengths which can be capitalized upon.  Customer Satisfaction Benchmarking and Tracking Continual feedback from customers is essential for a company to develop an understanding of how to improve its product or service offerings.  All measures taken by USA/DIRECT are designed relative to major competition in order to determine their true importance in the marketplace.  A complete picture of what drives the consumer is gained by drawing comparisons between new triers, repeaters and lost customers. Low-Incidence Studies As the company which first marketed a practical approach to low-incidence sampling years ago, much expertise has been gathered in this critical area which helps clients to effectively reach and survey a wide variety of often difficult-to-reach target consumers. Database Development As a service to Direct Marketers, customer marketing databases are regularly updated and enhanced via primary research methodologies to help fine-tune segmentation in order to attain maximum targeting efficiency. Contact: Guy Parker Tel: 973 726 8700 gparker@usadirectinc.com